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How to Write an On-Hold Message

Updated October 2026

A good hold message makes waiting feel shorter. Here is how to write one in a few steps.

Step 1: Thank the caller

Start with a warm line such as "Thank you for holding. Your call is important to us." Keep it short and sound like your business.

Step 2: Say something useful

Share what callers care about: your hours, your website, your address, or a service you offer. One or two facts is plenty.

Step 3: Keep it short

Aim for about 30 to 60 seconds of speech, then let it repeat. Long scripts get tuned out.

Step 4: Avoid time promises you cannot keep

Skip lines like "Someone will be with you in one minute" unless it is true. "We will be with you shortly" is safer.

Step 5: Read it out loud

If it sounds stiff when you say it, rewrite it. Use plain words and short sentences.

Step 6: Turn it into a recording

Paste your script into HoldBytes, pick a voice, and hear it before you pay.

This guide is general information. Phone systems differ, so check your own system's instructions.